Succeeding great design for your website is
the key to making that first impression that matters in this market bursting
off its seams with competitors. Both the web and mobile app development companies India have realized lately, the
importance of great design (and not just some average design) for their clients
in interactive with visitors and leads. Although the perception of design is a
very subjective thing, there are a few elements in design that call out to
everyone in more or less the same way. But the scope of perception widens with
the number of different elements one uses in the design space. So the key to
achieving a common consensus of your targeted audience, on what you create is minimalist
design approach. Apart from the apparent simplicity with less confusion,
simplistic design approach has always been considered quite comprehensive.
Now many of you may wonder how you can
achieve great design with minimum number of elements. Isn’t stuffing ‘more and
more number of elements that speak for the purpose’ the right way to do it?
Erm, not always, and in this write-up, you will see why.
Pictures
To make sure the pictures you use align
with the minimalistic nature of the page, the photography should be done with
magnificence in mind. Although to keep things simple, you might as well be
clicking pictures of your product lying on the table. But you shouldn’t because
it is only the perception of users that is simple for the design in this case,
but not the techniques and methods you use to come up with that kind of design.
Use a good camera i.e at least a DSLR, exceptionally good proportions of light,
optimum camera angles, and subject’s contrast with the solid backdrop.
Colour Coding
Whether we talk about Android apps development companies or the ones that deal in web-based
technologies; the importance of colour coding is quite apparent to both. With
the introduction to flat design, we learned two of the most important things:
how minimalist design can be great and how colour coding is a something that
people can naturally understand. For example – if you want to indicate water,
you could code it with light blue colour, or if you are trying to portray fire,
you could use orange colour for the same. But something that is to be noted
here is that colour coding is effective only when it is clutter-free, and
doesn’t include other colours around it. If these there are too many components
or sections or icons, consider adjusting the size of pictures and text to use
maximum width in order to introduce white spaces between the components to
reduce clutter. Another aspect of using colour coding is that one has to
implement natural logic when assigning colour codes to certain components.
Negative Space
As negative as it may sound, the purpose of
introducing negative space is quite positive i.e to project the authority of
the core subject you want your visitors to notice. Contrast is a very powerful
design technique to bring a subject to the front and that is what negative
space does. While negative space is generic terms is perceived as a blank space
which allows the subject to bear the spotlight; that is not what it is all
about. The symmetry of negative space matters a lot, which includes how it
interacts with text alignment, image alignment, margin, borders and much more.
For example – if you check out Apple’s product pages, a lot of negative space
has been used to draw maximum attention of the visitors to the product. Other
than Apple, almost all the electronic products are using negative space to keep
the focus on their product, especially smartphones.
Text
The placement of text is another decisive
feature of your website and largely determines how comprehensive your website
can get. While the goal is to make maximum use of infographics and least use of
text, the placement of text should be neat. Again, this would increase the
effort on designer’s part as it is not simply putting text on the front, rather
in some boxes or frames that limit the text from creating clutter. To reduce
the amount of text while still enhancing its understandability and appeal, emphasize
on explaining topics with too much text, with the help of infographics. However,
do not include too many infographic elements in the webpage or it may look
congested. Try sticking to 2 infographic elements per 1000 words. Another
important thing is text alignment and neatness, which can be achieved with text
justification and using only 3 font sizes other than that of title of the page.
So these were some of the most important elements
that form a large portion of a minimalistic design. Also, in order to develop a
simplistic outlook for your website, you can first check out some minimalistic website
templates on the web and analyse them to come up with some better ideas by
yourself. In case you are also planning to get a mobile app along with the
website, contact FuGenX - one of the top mobile app and games app development companies, that focuses on creating all types of apps, with
great design and functionality.
