Thursday, 15 February 2018

Minimalistic Design Approach for your Business Website

Succeeding great design for your website is the key to making that first impression that matters in this market bursting off its seams with competitors. Both the web and mobile app development companies India have realized lately, the importance of great design (and not just some average design) for their clients in interactive with visitors and leads. Although the perception of design is a very subjective thing, there are a few elements in design that call out to everyone in more or less the same way. But the scope of perception widens with the number of different elements one uses in the design space. So the key to achieving a common consensus of your targeted audience, on what you create is minimalist design approach. Apart from the apparent simplicity with less confusion, simplistic design approach has always been considered quite comprehensive.

Apps Development companies

Now many of you may wonder how you can achieve great design with minimum number of elements. Isn’t stuffing ‘more and more number of elements that speak for the purpose’ the right way to do it? Erm, not always, and in this write-up, you will see why.


To make sure the pictures you use align with the minimalistic nature of the page, the photography should be done with magnificence in mind. Although to keep things simple, you might as well be clicking pictures of your product lying on the table. But you shouldn’t because it is only the perception of users that is simple for the design in this case, but not the techniques and methods you use to come up with that kind of design. Use a good camera i.e at least a DSLR, exceptionally good proportions of light, optimum camera angles, and subject’s contrast with the solid backdrop.

Colour Coding

Whether we talk about Android apps development companies or the ones that deal in web-based technologies; the importance of colour coding is quite apparent to both. With the introduction to flat design, we learned two of the most important things: how minimalist design can be great and how colour coding is a something that people can naturally understand. For example – if you want to indicate water, you could code it with light blue colour, or if you are trying to portray fire, you could use orange colour for the same. But something that is to be noted here is that colour coding is effective only when it is clutter-free, and doesn’t include other colours around it. If these there are too many components or sections or icons, consider adjusting the size of pictures and text to use maximum width in order to introduce white spaces between the components to reduce clutter. Another aspect of using colour coding is that one has to implement natural logic when assigning colour codes to certain components.

Negative Space

As negative as it may sound, the purpose of introducing negative space is quite positive i.e to project the authority of the core subject you want your visitors to notice. Contrast is a very powerful design technique to bring a subject to the front and that is what negative space does. While negative space is generic terms is perceived as a blank space which allows the subject to bear the spotlight; that is not what it is all about. The symmetry of negative space matters a lot, which includes how it interacts with text alignment, image alignment, margin, borders and much more. For example – if you check out Apple’s product pages, a lot of negative space has been used to draw maximum attention of the visitors to the product. Other than Apple, almost all the electronic products are using negative space to keep the focus on their product, especially smartphones.


The placement of text is another decisive feature of your website and largely determines how comprehensive your website can get. While the goal is to make maximum use of infographics and least use of text, the placement of text should be neat. Again, this would increase the effort on designer’s part as it is not simply putting text on the front, rather in some boxes or frames that limit the text from creating clutter. To reduce the amount of text while still enhancing its understandability and appeal, emphasize on explaining topics with too much text, with the help of infographics. However, do not include too many infographic elements in the webpage or it may look congested. Try sticking to 2 infographic elements per 1000 words. Another important thing is text alignment and neatness, which can be achieved with text justification and using only 3 font sizes other than that of title of the page.  

So these were some of the most important elements that form a large portion of a minimalistic design. Also, in order to develop a simplistic outlook for your website, you can first check out some minimalistic website templates on the web and analyse them to come up with some better ideas by yourself. In case you are also planning to get a mobile app along with the website, contact FuGenX - one of the top mobile app and games app development companies, that focuses on creating all types of apps, with great design and functionality.

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